It is hard to isolate just e-commerce from other factors such as economics, demographics, income, technological advancements and judge the impact on overall retail performance. E-commerce is growing at a fast rate, but a turnover in brick-and-mortar stores remains positive. There is also a sense that online shopping is becoming the dominant way majority of people shop. In reality, even with a significant share change, e-commerce still represents less than 10% of total retail turnover and is expected to remain under 20% in the next five years.
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